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Dishita Marathe
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PR Interactive book
Interactive book
MANAM Chocolate
Professional documentation of the project is currently in progress for the final compilation.
The invite is designed as a tactile, exploratory book that embodies experiential marketing and narrative-driven product discovery.
It taps into:
Sensory Marketing –
touch, smell, sight, and taste elements embedded in the book.
Storytelling Marketing
–
the chocolate-making journey is broken into chapters that you physically interact with.
Craft & Process Marketing
–
each interaction mirrors a real step of Manam’s bean-to-bar craft.
Premium Brand Theatre –
every turn of the page reinforces Manam’s world: artisanal, intentional, and heartfelt.